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Evolve your drinks business


I help land and expand your non-alcoholic drinks brand into new markets. 


founder Jane McKay

Jane's media portfolio illustrates her work in establishing a successful B Corp certified food brand of her own 2012-2022, before launching Astute.

I now work with award winning brands like Caleño Drinks, Seasn and G Spot Beverages.

I started Astute Ideas because of my experience in, and passion for CPG. My Why? A desire to upgrade the choices of non-alcoholic drinks and promote inclusive hospitality.

I provide CPG strategy expertise with a specialty in non-alcoholic beverage wholesale and retail in the U.S. I also help you win tactically.


My purpose is to help navigate your business into new waters for successful landing, and my mission is to create a pathway to prosperity.

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