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Evolve your drinks business

 

 

Evolve your drinks business

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Mission & Vision are your North Star for Strategic Planning

You've incubated your idea, tested it on some people, maybe you've written a business plan, you're committed, and you've launched your new product. You're wearing a lot of different hats just now.

learning to balance

START UP

  • Address growth challenges &  problem solve

    • learn what to delegate 

    • invest in new hires

    • refine messaging

  • Sales strategy and rewards​ 

  • Mentors

Your business plan is in action, the message is reaching your consumers, revenue is up, growth may be rapid or stalling. There are so many business questions and you're being pulled in all directions, while running a staff.

 

finding focus

 

GROWTH

  • Align strategic plans to operations

  • Secure finance

  • Refresh business plan

  • Mission lock - align impact goals

  • Governance & certifications

The moment you've been waiting for. Exit or grow. 

reach for the stars

 

TRANSITION

The business feels safe, secure with increased brand awareness and good cash flow. Now is the time to breathe new life into your brand, and reach new customers.

fully bloomed

 

MATURITY

  • Create new paths to growth

    • Innovation pipeline

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2 hourly packages

to activate discreet projects and tactics to resolve immediate problems

 

PLAN 1

1 - 3 days per month as a dedicated implant 

 

PLAN 2

Advisory services for larger CPG's seeking nimble start ups 

 

OFF PLAN

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Evolve your business

 

We are CPG strategy experts with a specialty in the food and beverage retail and manufacturing sectors.

 

Our purpose is to help navigate your business into new waters for successful landing, and our mission is to create a mindful pathway to prosperity for all.

Expert Jane McKay's media portfolio illustrates her most recent work in establishing a successful B Corp certified food brand over the past decade. 

It's not just WHAT you do, it's HOW you do it

 

Strategic advice and planning

Aligning operations to business strategy

Aligning marketing strategy to operations

Unlocking the power of industry certifications such as B Corp

Developing and operationalizing retail strategy across multiple channels

Cracking the code

Jane has the experience you need for discreet one-off projects to long term planning. 

BOOTSTRAPPER

hourly & discreet projects

  • 1 hour initial complimentary discovery discussion

  • Purchase 2 hourly packages of expertise, ongoing at your discretion

ACCELERATOR

days and retainer

  • 1 - 3 days per month as a dedicated implant 

360°

retainer or project based roles

  • Deep dive into strategic alignment of plans to operations

  • Innovation pipeline projects

  • Target margins

we help you crack the code at each stage

"How can we help grow your business? "
 

I have walked a day in your shoes. I help you to address growth challenges at different stages of your business. You've incubated your idea, maybe written a business plan and tested product on some people. You're totally committed, and you've launched your new product. You're wearing a lot of different hats just now and learning to balance.

 

As you grow and put your business plan into action the message is reaching your consumers, revenue is up and growth may be rapid. There are so many business questions and you're being pulled in all directions, all while running a staff. You're trying to find your focus. 

 

The business feels safe and secure with solid brand awareness and good cash flow. You're in full bloom and now is the time to breathe new life into your brand, innovate, create new paths to growth and reach for the stars.

Whichever stage you are at, we evaluate your immediate needs to benefit your growth. For a deeper-dive into our specific areas of experience visit our expertise page. 

"I haven't got time for that. How do I do this? Where do I start? "

Get your business evolving

 

We navigate CPG food and beverage brands into US waters for successful landing, and design practical solutions to resolve your small business pain points...

 

... so that you can focus on the bigger picture.

Jane's media portfolio illustrates her success in showcasing a successful food brand.

Our experience goes deep and wide. Our advantage is our in-depth experience in growing a B Corp certified business in the food and beverage industry, in the US, from inception through to the business sale. We create a bespoke checklist for each business' set-up tasks, technical infrastructure, and more. We de-mystify the jargon, and do the work, from setting up your social accounts to creating assets. We create simple surveys, content for newsletters, organic social media templates, ads; plan and implement off-the-shelf technology from websites to inventory management systems, and more. We help you focus on the activities that increase the value of your business.

GETTING STARTED

We create a bespoke checklist for each business' set-up tasks, technical infrastructure, and more...

SOCIAL & DIGITAL

We de-mystify the jargon, and do the work, from setting up your social accounts to creating assets, and more...

MARKETING ACTIVITIES

We create simple surveys, content for newsletters, organic social media templates, ads and more...

TECHNOLOGY

We plan and implement off-the-shelf technology from websites to inventory management systems, and more...

OPERATIONS

We help you focus on the activities that increase the value of your business. Our experience goes deep and wide... 

SPECIALTY

Our advantage? We have in-depth experience in growing a B Corp certified business in the food and beverage industry, in the US, from inception through to the business sale.

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PRICING

One  style and size doesn't fit all. We understand that pricing is the part every small business owner wants to get to, quickly.  

Jane will sit down for a chat in person or via Zoom to discuss your needs and see if we're a good fit.

We can work together on a published hourly rate structure, a retainer fee, or a fixed budget project. Whichever suits your budget the best.

Set up 1 or more of the following off-the-shelf systems -

basic website / blog (shopify, wix, or other)

crm and sales platforms set up (hubspot, or other)

email software (mailchimp, hubspot or other)

inventory software (zoho, and other)

smart and straight-forward

Survey your customer base

Plan your dynamic Editorial Calendar

Set-Up your Newsletter Newsletter (s)

Monthly Blog Post (s)

Weekly Social Media across 2 platforms

Asset design for Digital 

relevant and fresh

Jane has the experience to advise and work with UK food and beverage businesses in navigating the US CPG landscape, and vice versa. 

potential pioneers

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Susan Christina

Susan is Irish, lives in Madrid, is a branding expert, business owner and founding face of Mimo in San Sebastian. Susan is a powerful activator and combines this with her passion for food and drink to turn thoughts, ideas and concepts into actions. I love bouncing ideas around with Susan she animates my day in an exceptional way.

Susan's West Highland Terrier..

Chris Blythe - The Brand Nursery

Chris Blythe is an exceptional brand strategist and business owner at The Brand Nursery. 

I first met Chris at the Fancy Food Show in NYC where we connected over spice blends and a mutual desire for inclusivity in the workplace.  

While on opposite sides of the pond, Chris shared his market insights and has been a sounding board for my own brand pivots.

His work includes beautiful designs and subsequent refreshes for brands such as America's iconic beloved Newman's Own, along with home-grown Branstons Bean Cuisine.

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